Must Open House Signs Follow Advertising Rules?

Directional signs are not considered to be an advertisement under TREC Rule §535.155(b)(1) and therefore do not need to comply with advertising requirements. Directional signs can include the words open house and a directional arrow, as well as the broker’s name or logo.

Directional signs become advertisements—and must follow all requirements for advertising—if they include a property address or phone number.

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