Fact or Fiction: Descriptive Words and the Term REALTOR®

Descriptive wording may not be used with the term REALTOR®?

Fact. According to NAR’s Membership Marks Manual, the association’s bylaws prohibit the use of descriptive wording with the REALTOR® marks.

“The REALTOR® Marks are intended to distinguish members from non-members,” the manual says. “Using descriptive wording with the REALTOR® Marks has the improper effect of distinguishing between members. Prohibited descriptive wording includes geographic descriptors, adjectives, and words such as my, your, and the.”

Examples of uses that violate NAR rules:

1. Professional REALTORS®

2. Jane the REALTOR®

3. Top Amarillo REALTOR®

4. www.bestrealtor.com

5. Hometown REALTOR®

6. steve@number1realtor.com

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