Real estate ads help gain leads and exposure for your listings. But it’s up to you to follow the many advertising rules and...

QR codes (quick response codes) are not new; however, there has been a resurgence in usage since the pandemic began. For example, some...

Put yourself in the shoes of potential buyers. Which listing description sounds better to you? “Wood floors. Open floor plan.” Or… “Wide...

The National Association of REALTORS® is in its fourth year of “That’s Who We R” campaign, showing how REALTORS® go above and beyond to...

Agents who are sponsored by business entity brokerages have called to ask if they must include the designated broker’s name in their...

You just sold a house or found the dream home for your buyer. It’s time to celebrate your client’s success and your hard work. On your...

Directional signs are not considered to be an advertisement under TREC Rule §535.155(b)(1) and therefore do not need to comply with...

When you use the term REALTOR® to describe yourself or your business, you are telling others that you are more than a real estate license...

Agents who include a list of recently sold homes in advertising must make it clear whether they had any role in the sale of those homes....

When you search for your business online, you will most likely find your website or a basic business listing. And while that is a great...

Making the most of your advertising dollars means understanding the ways ads are measured. The formulas below are common metrics used in...

Promotional items and sponsorships are considered advertising. FACT. TREC considers those items, which may include pens or calendars, to...

A recent survey of 1,000 adults across Texas shows favorable results from this year’s Texas REALTORS® advertising campaign. The ads,...

I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding advertising to a neighborhood in which...

No. An associated broker may not refer to himself as “broker” in an advertisement. According to the Texas Real Estate Commission, an...

Members of the public and REALTORS® who want to anonymously file an ethics complaint against a REALTOR® may do so, but only for certain...

Need help getting the most out of your digital ad budget? REALTORS® Property Resource (RPR) has published a step-by-step guide to...

In building her firm’s Facebook page, REALTOR® A decided to include a link to a realtor.com page with all the listings in her city....

The Code of Ethics provides that only the listing broker or cooperating broker in a transaction may claim to have sold the property. This...

I’m sending a farming letter to a neighborhood where I’ve sold a home. Can I include the MLS sale price information of properties in the...