Working with a prospective or new client is exciting, but it is important to remember the person is technically a stranger. While you...

The sale of real estate is one of the top transactions targeted by scammers. The latest scam affecting the public and real estate...

Being a successful REALTOR® starts with strong listening skills. But did you know there is a difference between listening and hearing?...

Surprise repairs and appliance replacements can be a huge expense for homeowners. Your clients could mitigate their out-of-pocket...

An email signature is more than contact information—it is a marketing opportunity. Creating a professional and optimized digital business...

Why should prospects hire you instead of the many qualified agents and brokers in your market? Because your personal brand makes them...

Being goal-oriented and hardworking are common traits of REALTORS®. However, the willingness to always be available can negatively impact...

It can take time to gain trust and build a relationship with a new lead—and if not properly nurtured, it can turn into a lost...

No two clients are the same—which can keep your job interesting. Texas REALTOR® magazine asked members to share the strangest requests...

Know a member we should consider for a future profile? Tell us, or send us other article ideas, at texasrealestate.com/magazinesubmission...

The likeliness of new real estate agents experiencing burnout is higher than many other careers. Re-evaluate your work habits and make...

Descriptive wording may not be used with the term REALTOR®? Fact. According to NAR’s Membership Marks Manual, the association’s bylaws...

Part of the draw of using TikTok to market your real estate business is how creative you can get. The app offers different filters, music...

Meeting new people helps grow your business. But for some, networking can be a struggle. Don’t let nerves or shyness keep you from...

Work from home has become a permanent reality for many REALTORS® since the pandemic. Your work office has become a home office, but don’t...

Being in front of the camera can be intimidating. But that shouldn’t stop you from creating videos for your real estate business. Here...

When clients are talking, you may hear them, but are you truly understanding what is being communicated? To avoid missing critical...

Before you send someone a photo you took with your phone, you can easily make it more useful to your recipient. Get rid of distracting...

Hosting an open house helps gain exposure for your listing and gives you an opportunity to meet potential clients, but it can also put...

Like any other communication, voicemails reflect on you and your business. What kind of message are you leaving after the tone? Avoid...